“If Calvendo enables me introduce even more people to my photography, that’s a positive”

Marcus Klepper, a German photographer, loves taking pictures of Berlin and has already won an award for his photographic depictions of the German capital. Calvendo met up with him to find out more about his work and why he’s using the platform.

Aufnahmen von Berlin, die unsere Hauptstadt in seiner ganzen Farbenpracht präsentieren.

Berlin at its best.

Marcus, you’re a photographer who uses Calvendo to publish calendars. Tell us a bit about you and photography.

Well, I was a bit of a late starter with regards to photography and bought my first DSLR camera at the age of 29 in 2005. Before that, I was only a “snapper”. I think what happened at that point was that I saw images that I couldn’t realise with the camera I had used so far but still wanted to try to make those images real. I therefore experimented a lot with different techniques after buying my first DSLR camera. I’m now on my fourth camera gear and have finally found something that fulfils my needs.

What’s your favourite genre and why?

I most enjoy landscape and architecture photography because even if your objects might be static and don’t alter their position, the change in light and season makes for numerous different facets.

How did you learn about Calvendo?

I’ve got a photography page on Facebook and fans frequently asked me if I didn’t want to publish calendars. However, the cost involved and prefinancing needed prevented me from doing so. Then, a friend and fellow photographer told me about Calvendo since he’d been using the platform for some time. I’ve now published a number of Berlin calendars with Calvendo.

What are your aims when publishing calendars?

It’s mainly about being able to offer a calendar to people who were interested and asked for it. If Calvendo introduces even more people to my calendars and they like them, that’s a positive side effect.

How do you market your calendars? And how does Calvendo support you?

I promote my calendars on my Facebook page or via word of mouth and friends spreading the word. At the same time, I don’t want to overdo it with marketing on my page since photography for me is mainly a passion. If I can also earn something with it, that’s great and just a bonus. I noticed that if there’s too much promotion, my fans don’t like that.

In general, I’m very happy with the support I get from Calvendo. With the platform, it onlye takes a few mouse clicks and a week later or so people can already order my calendar on different retail platforms.

Photography is actually more then only a small hobby for you. You also take part in competitions, right?

The competitions I take part in are either run by photography magazines or well known internet communities. There are a lot of competitions out there that only want get hold of loads of images cheaply. Everyone submitting their image cedes publication rights to the respective portal, no matter if you’re among the winners or not. What happens is that a camera worth a few hundred is put up as a prize and the competition organisers are then being sent thousands of images that can be used without asking for further permission or paying for them.

With regards to communities you mentioned: Are you also meeting up in person with those photographers?

Yes, absolutely. I often meet up with fellow photographers and some of them have become friends.

And what do photographers talk about when they’re sitting together?

Very often you meet up with photographers that have similar interests. But then again, also with some who have a completely different focus. So, for example, I might want to know about people photography and the photographer who specialises in this field will then get information from me about my areas of expertise. Another thing is testing equipment if you’re looking to buy something new. Or asking about experiences with specific hardware.

What are you plans for this year?

Getting up my own homepage. And exploring some European capitals such as London, Paris or Rome. Let’s see what happens. I’m happy to let myself be surprised.

Thanks for talking to us, Marcus! We certainly wish you lots of positive surprises and, most of all, great photography motives galore!

Happy users, happy Calvendo

More than two thirds of Calvendo users in Germany are satisfied or even very satisfied with our self-publishing platform for calendars and poster books. Our latest user survey therefore gives us the thumbs up and makes us very happy! And since we’re about to launch Calvendo in the UK, where we hope to build a similar community of photographers and creative people, that is very good news indeed.

A few of the findings in more detail: Two thirds of the respondents enjoy publishing with Calvendo and more than 70% recommend us to family and friends. “We’re really pleased with this very positive feedback,” comments CEO Hans-Joachim Jauch, who – together with the Calvendo team – set up the platform in Germany in October 2012. “Within a short period of time we’ve managed to reach high levels of acceptance among the photography and creative community which is very encouraging for us. The Calvendo combination of providing an online layout tool, support by a jury and international marketing and sales opportunities seems to be as convincing as we hoped it would be.”

Calvendo users are surveyed at least once per year. The very positive grades for the platform’s technology and creative options it offers that we received last time were repeated in our latest survey. The feedback about our jury’s work that checks each calendar is also a very important indicator for us: Calvendo self-publishers are happy about the jury’s support and advice and respect its decisions, no matter if they were asked to modify their submissions in order to improve quality or even if their calendars were rejected. A large majority of users considers our tips how to make their product better to be useful or even very useful.

The survey also shows that users are happy about the swiftness with which they receive feedback from the jury. This dialogue between our experts and self-publishers is very important for us and an important part of the Calvendo philosophy: Good photography alone doesn’t automatically make a good calendar. In order to market and sell a product successfully, elements such as title, font and keywords used are just as important. And this is where the jury comes in: “Our jury can provide valuable support which is vital because in the end we want our self-publishers and their projects to be successful,” so Jauch.

Further aspects that make our users like Calvendo are the high print quality of our calendars and poster books, the possibility to set up an author’s profile and last but not least the money they can make when they use our platform to produce and sell their work. In order to get the complete picture, we also surveyed users who have registered with Calvendo but not published anything yet. The main reasons here are that they have either not found the time yet or that their projects submitted so far have been rejected by the jury. Nevertheless, their overall verdict about Calvendo and the service it provides is still largely positive.

Welcome to CALVENDO – your calendar publisher

Are you a photographer, painter, or illustrator wanting to publish your work? Do you enjoy good design and feel like sharing your creativity while at the same time not wanting to take any financial risks nor taking care of production and sales?

We’ve got something for you then: CALVENDO enables you to “share creativity“ and turn your original ideas into printed calendars and poster books (we call the latter “Flipart“). We are the first publishing house for self-publishers providing creative talents with the opportunity to not only publish their calendars and poster books using their own photos, graphic art and writing but also to sell them nationally and internationally. We have set up an interface with the book retail sector, meaning your products will be sold online and in book shops.

And here comes the good bit: Using the CALVENDO platform to create your calendars doesn’t cost you anything, however, you’ll receive a share of the sales starting at 10% or 15%, depending on the calendar size you choose. This share can go up to 30%. Calendars are ordered by high street bookstores and online sellers such as Amazon but also by other national and international sales partners. And if you like, you can also order your calenders or poster books yourself.

The CALVENDO community, which was set up in Germany in 2012, creates the largest and most diverse range of calendars worldwide. The creative imagination of our self-publishers determines our publishing programme – and you can be part of it.

Here’s how it works:

Register free of charge on www.betatest.calvendo.com, upload your photos, graphic art or writing using our online editor and create your calenders or poster books. Based on a minimum price, the sales price is set by you. All rights, such as copyright to your photos or other content, remain with you. To ensure the quality of the products we sell under our CALVENDO brand, all calendars created have to be submitted to a jury who checks that everything is fit for print. Once your calendar is approved for publication, it is assigned an ISBN and, within days, available to be ordered on Amazon and other online platforms as well as at your local book shop. As soon as orders are received, calendars and poster books are produced via print-on-demand and shipped.

In a nutshell: You take care of creating something nice with your photos and other content, we organise production and printing, assign ISBNs, handle distribution and make sure that you get paid and receive the share of your sales. All at no cost for you.

Join us and benefit from our experience – we look forward to welcoming you to our CALVENDO community!

About CALVENDO

CALVENDO is a company of the Cornelsen publishing group which is one of the leading publishers in German-speaking countries, generating yearly sales of EUR 450 million. More than 3,000 employees develop, design and sell content offers that focus on education and learning. Cornelsen’s publishing programme includes 23,000 titles, and the company is also one of the major calendar publishers in Germany, selling them under the Heye, Weingarten and Harenberg brands.