Calendar themes? There’s loads!

Cats and dogs are all very well but at some point another cute animal calendar simply won’t do anymore. On the other hand, there are many topics and motives that are still underrepresented in our UK calendar programme, so here are a few ideas for all you calendar makers out there. And obviously, it’s not only photography we’re after. Any of the following could work as illustrations or paintings, too!

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Sports, hobbies & activities – think British!

When people are looking for gifts related to a person’s hobby or favourite sport, calendars are popular options. If you have good images featuring typical British sports and activities, such as Cricket, Polo or Rugby, let us see them. Likewise, dog and horse racing or show jumping are interests shared by many that could be catered for with a corresponding calendar.

In general, calendars featuring sports and activities perform well with buyers and there’s a wide range of possible topics for you to consider – surfing, motorbiking, cycling, golf, dancing, ballet, skateboarding, skiing, yoga. Just to name a few.

British classic cars, historical (steam) trains and military planes, anything that falls under the heading history, nostalgia and heritage are also popular topics for the UK market.

Landscapes – there’s more than Cornwall!

Landscape photography is extremely popular and a lot of great work is submitted to us. However, please don’t forget that there’s more in the UK than popular places such as Cornwall, Scotland and the Lake District. We’re currently missing rural sceneries beyond these classic UK destinations and would like to see more from all the other counties, too.

Just use the search field in our product gallery to check which terms don’t produce any or only few results yet. For example, we haven’t got a lot of calendars in our programme featuring scenes from the North/North East and East. Yorkshire, Norfolk, Suffolk or Cambridgeshire, just to name a few, are full of beautiful scenery and picturesque villages. Maybe you’ve captured them! And while dramatic coastlines are great to look at, so are the famous English rolling hills, moors or country lanes.

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Towns & cities – beyond London, please!

When it comes to British towns and cities, let us see what you have beyond London. Historic as well as contemporary images of British towns and cities, industrial sights and architectural structures can work just as well for a calendar as beautiful landscapes.

If you’re thinking of doing a London calendar, think outside the box and the classic sights or, if you want to feature the most popular attractions, come up with ideas how to present those in different ways. Street photography, urban scenes and graffiti are perfect calendar material, too. Individual elements of London, such as the city’s parks, streets or markets, could work very well, too.

Food & drink – yes, definitely!

We’re interested in more material for the many foodies out there! Again, take a look at our product gallery and do your research to see what’s there and what’s missing. What kind of food trends are there currently in the UK? What are people particularly fond of?

We haven’t got anything on street food yet, for example. Or cupcakes. Speaking of which, with this year’s Great British Bake Off in full swing, we’re also reminded of the great British love for cakes and sweets. Why not come up with an original calendar idea that would make a good present for keen bakers (or cake eaters)?

When producing a food calendar, you could also integrate recipes. However, you’d need to be familiar with picture editing programmes then in order to design your jpgs accordingly before uploading them.

Less of the following

This one is in particular for all our German users producing work for the UK market: Very local and regional German themes are difficult to promote in the UK, simply because people are not familiar with geographic regions that are well known to Germans but not internationally.

It’s (unfortunately) safer to stick with the stereotypes, such as Bavaria/Alpine topics, major cities such as Munich (Oktoberfest), Hamburg or Berlin, Black Forest or the Rhine Valley/castles that British buyers associate with Germany and would be searching for online.

Why you should (really) invest time in your product description

Creating a calendar is a very visual business, yes. However, there’s more to it and since we like to make sure their your products have as good a chance of selling as possible we’d like to draw your attention to a check list we’ve put together that will help you improve your product description (link below). Here’s why this element of your calendar is so vital for your success as a self-publisher:

So, you’ve finished designing your calendar. Everything is really looking good. You’re happy. However, you’re not quite done yet because words are no less important than the visuals. In order to turn you project into a product that can be sold successfully, a convincing product description is needed.

This calendar element is made up of your short description, your advertising blurb and your keywords. Together with the thumbnails, these three components are the most important information that we transfer to the central book trade catalogues and retail platforms. Search engine exposure and making your calendar visible on the web largely depend on a good product description.

Our advice therefore: Don’t rush through this bit and take some time to get it right. After all, this is your chance to attract potential buyers’ attention and let them know why your calendar is special and just the thing they should be hanging up on their wall!

Click here for our lowdown of product description dos and don’ts

 

Answering your questions: Amazon ‘on stock’

We often get asked why some Calvendo products are listed by Amazon as ‘on stock’ and others not. Based on the Calvendo digital print-on-demand set-up, the latter will then have  a longer delivery time because they are only produced upon customer order. Admittedly, the ins and outs of this gargantuan online retailer are pretty much unfathomable, however, there’s a bit of background we can give you about the ‘on stock’ issue:

First of all, if Amazon (or other online platforms, for that matter) pre-order Calvendo products and stock calendar copies is solely at their discretion. Calvendo can’t influence this. Retailers base this decision on their market assessment and how customer demand develops.

So, if you want your calendar to be put on stock, it is important that new releases swiftly achieve initial sales. Certain online mechanism will then take effect so that visibility and availability in online catalogs will be increased and improved for further customers. If customer interest in your product persists, it will become even more visible online.

Successful products are then in a kind of ‘upwards spiral’ which is on Amazon, for example, reflected in a product’s ‘Bestsellers Rank’. And sometimes it’s little things that you yourself (or friends and family) can do to move things in the right directions, such as repeated clicks on your listed product on Amazon. ‘The machine’ will register this interest and sent the right signals onwards then …