Calvendo under review: What the experts and our users say

How are we doing? That’s an important question for Calvendo, so we therefore listen carefully when experts scrutinise our calendar self-publishing platform. Since its launch in autumn 2012, there have been a number of reviews by photo communities, consumer guides checking products and services and users. What did they have to say? Let’s take a look at some tests and user experiences:

www.fotokalender.org, a resource for anyone interested in creating their own calendars, gives Calvendo the thumbs up, saying it’s “an opportunity for ambitious photographers to market their images as calendars that are sold via the book retail industry.” They like our online editor, noting that “it’s easy to use and offers many options”. Last but not least, their review highlights the following aspects as a bonus: No cost involved for users (hence no risk) plus comprehensive FAQs on the site and help provided by the jury who checks each submitted calendars before they’re released.

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Online magazine maniax.cc reviewed Calvendo, too, tested our offer, and, in particular, positively commented on our jury (which we’re pretty chuffed about) and the fact that each calendar submitted undergoes a quality check by a human being, applying expertise, common sense and providing suggestions for approval. Also, there was a bit of unexpected positive surprise about the print quality since Calvendo calendars are printed digitally on-demand and some still think that digital printing can’t keep up with offset quality. However, “the print quality is surprisingly good and no different to offset printed calendars”.

Maniax.cc concludes its review by saying that Calvendo “offers artists an opportunity to produce and sell high-quality calendars without needing to invest any money”. We’re also inclined to mention the verdict of www.best-practice-business.de: Five stars out of five for Calvendo in their test, saying that it “sets new standards for calendar self-publishing” while stressing the potential the platform offers for private and corporate users to use Calvendo for testing content ideas and generating additional income.

Another site, testberichte.de, that tests and compares consumer services, assigned us a “very good”, and we get similarly good grades from our users (most importantly!) whom we surveyed this summer: Two thirds enjoy publishing with Calvendo and more than 70% recommend the platform to family and friends. And rest assured, we’ll continue to listen carefully to what our users have to say!

Meet the jury …

… well, not personally but we’d like to give you an insight into how it works since the quality check performed by our expert panel is a vital element of the service Calvendo offers. In particular for all the newcomers using our platform (welcome!), here’s an overview of our criteria for publication and how the jury decides if a product will be released – or not:

After submitting your project, the Calvendo jury will contact you with one of the three following messages: Your project has been released for publication straight away (hooray!), you’re being asked to make certain corrections (all in your best interest!) or your project has been rejected (shame – but try again!). The jury bases these decisions on a set of criteria in order to establish the overall quality of a project:

• craftsmanship
• creative achievement and degree of originality
• technical quality
• completeness and relevancy of the information for imprint and product description
• legally admissible and ethically unobjectionable
• satisfaction of the needs of the respective target group
• potential demand in the market (i.e. will it sell)
• does it fit with the Calvendo publishing programme

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Each of these elements is important. If, for example, your calendar is technically and visually absolutely brilliant, but missing a product description, it can’t be released because trade catalogues won’t list your calendar without one. As an innovative self-publishing platform, Calvendo needs to make sure to be taken seriously by all the partners we work with in the book retail sector. And this in turns also means that we can’t accept every product submitted to us. In the end, our jury’s decision is final and binding.
In order to make things easier, we’ve put together extensive guidelines in our FAQs covering everything from which fonts to use to how to design a cover. And: Take a look at our checklist before submitting your project. It’ll help! By the way, help – one thing our jury definitely does, is help you, by giving you advice and suggestions how to improve your project.

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“If Calvendo enables me introduce even more people to my photography, that’s a positive”

Marcus Klepper, a German photographer, loves taking pictures of Berlin and has already won an award for his photographic depictions of the German capital. Calvendo met up with him to find out more about his work and why he’s using the platform.

Aufnahmen von Berlin, die unsere Hauptstadt in seiner ganzen Farbenpracht präsentieren.

Berlin at its best.

Marcus, you’re a photographer who uses Calvendo to publish calendars. Tell us a bit about you and photography.

Well, I was a bit of a late starter with regards to photography and bought my first DSLR camera at the age of 29 in 2005. Before that, I was only a “snapper”. I think what happened at that point was that I saw images that I couldn’t realise with the camera I had used so far but still wanted to try to make those images real. I therefore experimented a lot with different techniques after buying my first DSLR camera. I’m now on my fourth camera gear and have finally found something that fulfils my needs.

What’s your favourite genre and why?

I most enjoy landscape and architecture photography because even if your objects might be static and don’t alter their position, the change in light and season makes for numerous different facets.

How did you learn about Calvendo?

I’ve got a photography page on Facebook and fans frequently asked me if I didn’t want to publish calendars. However, the cost involved and prefinancing needed prevented me from doing so. Then, a friend and fellow photographer told me about Calvendo since he’d been using the platform for some time. I’ve now published a number of Berlin calendars with Calvendo.

What are your aims when publishing calendars?

It’s mainly about being able to offer a calendar to people who were interested and asked for it. If Calvendo introduces even more people to my calendars and they like them, that’s a positive side effect.

How do you market your calendars? And how does Calvendo support you?

I promote my calendars on my Facebook page or via word of mouth and friends spreading the word. At the same time, I don’t want to overdo it with marketing on my page since photography for me is mainly a passion. If I can also earn something with it, that’s great and just a bonus. I noticed that if there’s too much promotion, my fans don’t like that.

In general, I’m very happy with the support I get from Calvendo. With the platform, it onlye takes a few mouse clicks and a week later or so people can already order my calendar on different retail platforms.

Photography is actually more then only a small hobby for you. You also take part in competitions, right?

The competitions I take part in are either run by photography magazines or well known internet communities. There are a lot of competitions out there that only want get hold of loads of images cheaply. Everyone submitting their image cedes publication rights to the respective portal, no matter if you’re among the winners or not. What happens is that a camera worth a few hundred is put up as a prize and the competition organisers are then being sent thousands of images that can be used without asking for further permission or paying for them.

With regards to communities you mentioned: Are you also meeting up in person with those photographers?

Yes, absolutely. I often meet up with fellow photographers and some of them have become friends.

And what do photographers talk about when they’re sitting together?

Very often you meet up with photographers that have similar interests. But then again, also with some who have a completely different focus. So, for example, I might want to know about people photography and the photographer who specialises in this field will then get information from me about my areas of expertise. Another thing is testing equipment if you’re looking to buy something new. Or asking about experiences with specific hardware.

What are you plans for this year?

Getting up my own homepage. And exploring some European capitals such as London, Paris or Rome. Let’s see what happens. I’m happy to let myself be surprised.

Thanks for talking to us, Marcus! We certainly wish you lots of positive surprises and, most of all, great photography motives galore!