Yorkshire-based Dex Hannon’s modus operandi might confuse some: His website not only features his name but that of three other artists, too. But are they really ‘other’? Here, the painter and photographer tells us all about this ‘split artistic personality’, and why not being shy when it comes to promoting your work is vital for self-publishers.

Dex Hannon in his own style

1. Dex, your website, The Broken Toy Company, features the tag line ‘four artists 1 mind’. So, tell us, are we talking to one person or multiple personalities?

No, luckily this is only Dex. I should give you a brief outline of what I mean by ‘four artists, 1 mind’ and also why, I work as four artists, or at least as ‘Heteronyms’ as Fernando Pessoa would call them. These artists are not alter egos but real parts of me, the Broken Toy Company (BTC). Each creator who is part of the BTC has his own voice, his own identity, his own way of working. They only share the same vessel. So, today its only Dex Hannon, possibly the easiest to get a straight answer from.

2. How would you describe your artistic work with its mix of photography, digital and painting? Continue reading →