Tag Archives: publishing

Tools for you

Posted on by
Reply

Not so sure how it all works? In need of advice? We know that in particular for first timers the whole process of creating a calendar with our platform might seem daunting in parts. However, we’d like to stress: It’s really pretty straight forward plus – we’ve got a lot of handy tools for you!

Apart from our ever helpful dedicated support team that you can contact on co.uk@support.calvendo.com, there’s

  • a step by step guide for creating calendars that we’ve put together for you. We think it’s quite helpful, taking you through the whole process from beginning to end. Take a look here!
  • a comprehensive introduction into how to come up with good product descriptions and hence, making your product more visible on the web. Your calendar’s product description is made of three elements – short description, advertising blurb and keywords – and all this information needs to be provided by you as part of the calendar creation process. How is it done? What do you need to consider? Dos and Don’ts? It’s all in our product description check list!
  • a collection of YouTube video tutorials, covering different topics such as how to create a good cover, design specifics of the square format or marketing for self-publishers. Watch and learn!

Why you should (really) invest time in your product description

Posted on by
Reply

Creating a calendar is a very visual business, yes. However, there’s more to it and since we like to make sure their your products have as good a chance of selling as possible we’d like to draw your attention to a check list we’ve put together that will help you improve your product description (link below). Here’s why this element of your calendar is so vital for your success as a self-publisher:

So, you’ve finished designing your calendar. Everything is really looking good. You’re happy. However, you’re not quite done yet because words are no less important than the visuals. In order to turn you project into a product that can be sold successfully, a convincing product description is needed.

This calendar element is made up of your short description, your advertising blurb and your keywords. Together with the thumbnails, these three components are the most important information that we transfer to the central book trade catalogues and retail platforms. Search engine exposure and making your calendar visible on the web largely depend on a good product description.

Our advice therefore: Don’t rush through this bit and take some time to get it right. After all, this is your chance to attract potential buyers’ attention and let them know why your calendar is special and just the thing they should be hanging up on their wall!

Click here for our lowdown of product description dos and don’ts

 

CALVENDO self-publishers in conversation: Dee Sweeney

Posted on by
1

Irish photographer Dee Sweeney has been taking pictures all her life. Here, she tells us about her passion for capturing life’s special moments and why she feels half French. 

Dee Sweeney at work

Dee Sweeney at work

1. Dee, can you talk a bit about your background as a photographer and how and when you took up photography?

Since I was a kid I always loved photography. I remember my parents having the old box camera and I used it many times guided by my dad. When my smaller brother was born I was obsessed with taking his photograph, and my mom had to hide the camera as it was costing her a fortune to develop the photographs! I always loved photography and was admired for my keen eye on catching special moments. Throughout my life in college, my work and travel all over the world I always would have some sort of a camera with me. I have thousands of photographs in my attic with so many precious moments and memories which are irreplaceable. My photography has always been about my love for it and this is portrayed in my work. I was born with this gift and I love to share it with people. The most rewarding part is to see the happiness I have brought and bring to people because of my photographs. There is simply no better feeling.

Seven years ago, I decided to take my Diploma in Photography with the Photography Institute in Ireland and enjoyed it very much. I am developing my photography business more, and I sell my prints online and directly.

'Colors of Provence' calendar

‘Colors of Provence‘ calendar

2. How would you describe your style and interests as a photographer? Continue reading →