Creating a calendar is a very visual business, yes. However, there’s more to it and since we like to make sure their your products have as good a chance of selling as possible we’d like to draw your attention to a check list we’ve put together that will help you improve your product description (link below). Here’s why this element of your calendar is so vital for your success as a self-publisher:

So, you’ve finished designing your calendar. Everything is really looking good. You’re happy. However, you’re not quite done yet because words are no less important than the visuals. In order to turn you project into a product that can be sold successfully, a convincing product description is needed.

This calendar element is made up of your short description, your advertising blurb and your keywords. Together with the thumbnails, these three components are the most important information that we transfer to the central book trade catalogues and retail platforms. Search engine exposure and making your calendar visible on the web largely depend on a good product description.

Our advice therefore: Don’t rush through this bit and take some time to get it right. After all, this is your chance to attract potential buyers’ attention and let them know why your calendar is special and just the thing they should be hanging up on their wall!

Click here for our lowdown of product description dos and don’ts