Once a product is created and put on the market, the work of a self-publisher is not quite done yet. Actually, marketing your calendar is vital to the success of your endeavour. And luckily, spreading the word has become so much easier in the age of Social Media and there’s a lot you can do to attract buyers that won’t cost you any money:
Spread the news on social networks such as Facebook, Twitter or Pinterest and use product gallery links to show sample images
If you’ve got your own website or blog, promote your calendar there, link to the product gallery and provide links to online retailers where your calendar can be ordered
Get involved in online communities that might have an in interest in your calendar topic, e.g., on Facebook
Speak to your local book shop and see if they want to sell your product. Retailers can order your products through our wholesaler (see Retail)
Send a press release to your local newspaper. In particular if you have produced a calendar of your town or region, this could be of interest for them! The same applies to special interest magazines or websites: If your calendar topic fits the bill, why not let them know? The more niche the topic, the more likely that your calendar is the only one out there which raises demand.
Tell your family, friends and colleagues about your products – don’t be afraid to send out an email to blow your own trumpet!
With calendar season on our doorsteps (yes, autumn is finally here!), we see new users on our platform as well as ‘old hands’ cracking on with their ideas and producing fresh calendar material. Here are a few projects that caught our eye over the past weeks. If you haven’t logged into the system yet this year to start a new project, take a look and be inspired by this snapshot of our talented Calvendo community (and there’s much more!):
Reflective: David Chennell’s Wirral calendar features beautiful reflection photography, showing Merseyside’s hidden gem in a different light.
Niche interest: Airline tails – yes, that’s a thing! Craig Russell had enough material for not just one but two calendars featuring airline tails. If you’re not an aviation expert yourself, you’ll be surprised how varied and colourful they are
Twilight zone: Sue Burton has taken a closer look a the hours of twilight and found different Degrees of Darkness
Flower artistry: Terry Hewlett’s Floral Attraction brightens up every wall, a real mood booster!
You could say it was a “lucky accident” that Calvendo self-publisher Richard Sheppard got into photography seriously. What do we mean by that? Well, just read on and it’ll all be explained! Plus, some really good Calvendo tips from a photographer who takes inspiration from what’s around him and never fails to see the humour in a picture.
Richard, can you talk a bit about your background as a photographer and how and when you took up photography?
I took up photography seriously when I was about 17 – a long time ago now! My dad was a keen photographer (I inherited his Zenith E) and I think I caught the bug from him. When I was 23 I broke my leg while hang gliding and decided, as I lay in my hospital bed, that I was going to leave my engineering job and go to college to study photography. That was fun. I did go back into engineering however – and hang gliding! Now I shoot stock and do the odd commission but it isn’t my main source of income. Continue reading →