Why you should (really) invest time in your product description

Creating a calendar is a very visual business, yes. However, there’s more to it and since we like to make sure their your products have as good a chance of selling as possible we’d like to draw your attention to a check list we’ve put together that will help you improve your product description (link below). Here’s why this element of your calendar is so vital for your success as a self-publisher:

So, you’ve finished designing your calendar. Everything is really looking good. You’re happy. However, you’re not quite done yet because words are no less important than the visuals. In order to turn you project into a product that can be sold successfully, a convincing product description is needed.

This calendar element is made up of your short description, your advertising blurb and your keywords. Together with the thumbnails, these three components are the most important information that we transfer to the central book trade catalogues and retail platforms. Search engine exposure and making your calendar visible on the web largely depend on a good product description.

Our advice therefore: Don’t rush through this bit and take some time to get it right. After all, this is your chance to attract potential buyers’ attention and let them know why your calendar is special and just the thing they should be hanging up on their wall!

Click here for our lowdown of product description dos and don’ts


Answering your questions: Amazon ‘on stock’

We often get asked why some Calvendo products are listed by Amazon as ‘on stock’ and others not. Based on the Calvendo digital print-on-demand set-up, the latter will then have  a longer delivery time because they are only produced upon customer order. Admittedly, the ins and outs of this gargantuan online retailer are pretty much unfathomable, however, there’s a bit of background we can give you about the ‘on stock’ issue:

First of all, if Amazon (or other online platforms, for that matter) pre-order Calvendo products and stock calendar copies is solely at their discretion. Calvendo can’t influence this. Retailers base this decision on their market assessment and how customer demand develops.

So, if you want your calendar to be put on stock, it is important that new releases swiftly achieve initial sales. Certain online mechanism will then take effect so that visibility and availability in online catalogs will be increased and improved for further customers. If customer interest in your product persists, it will become even more visible online.

Successful products are then in a kind of ‘upwards spiral’ which is on Amazon, for example, reflected in a product’s ‘Bestsellers Rank’. And sometimes it’s little things that you yourself (or friends and family) can do to move things in the right directions, such as repeated clicks on your listed product on Amazon. ‘The machine’ will register this interest and sent the right signals onwards then …