Answering your questions: Amazon ‘on stock’

We often get asked why some Calvendo products are listed by Amazon as ‘on stock’ and others not. Based on the Calvendo digital print-on-demand set-up, the latter will then have  a longer delivery time because they are only produced upon customer order. Admittedly, the ins and outs of this gargantuan online retailer are pretty much unfathomable, however, there’s a bit of background we can give you about the ‘on stock’ issue:

First of all, if Amazon (or other online platforms, for that matter) pre-order Calvendo products and stock calendar copies is solely at their discretion. Calvendo can’t influence this. Retailers base this decision on their market assessment and how customer demand develops.

So, if you want your calendar to be put on stock, it is important that new releases swiftly achieve initial sales. Certain online mechanism will then take effect so that visibility and availability in online catalogs will be increased and improved for further customers. If customer interest in your product persists, it will become even more visible online.

Successful products are then in a kind of ‘upwards spiral’ which is on Amazon, for example, reflected in a product’s ‘Bestsellers Rank’. And sometimes it’s little things that you yourself (or friends and family) can do to move things in the right directions, such as repeated clicks on your listed product on Amazon. ‘The machine’ will register this interest and sent the right signals onwards then …

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